Local Rank Hero

Note: Mentality Designs has officially rebranded as Local Rank Hero.

Web Design Company in San Luis Obispo, CA

Award Winning Website Design in San Luis Obispo

We’re a friendly and reliable San Luis Obispo web design agency that specializes in helping local service businesses grow online. We build professional-looking websites that generate leads and use local SEO to get your business found on Google.

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Fill out the form below and we will contact you shortly to discuss your marketing needs.

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mark balliet

Mark Balliet, co-owner at Local Rank Hero, presenting at a small business marketing workshop. Mark graduated from Cal Poly San Luis Obispo and currently resides in SLO.

Local Rank Hero

A San Luis Obispo Web Design Company That Gets You Real Results

If you’re serious about getting better results from your website and marketing, you’re in the right place.

Forget fancy graphics, custom code, and all the other complex technical stuff other web design agencies try to sell you. Here at Local Rank Hero, we only focus on what truly matters for generating consistent leads and sales online.

When you work with us, we don’t just build you a nice-looking website for your business. We give you a valuable sales tool that:

  • Helps you stand out as the #1 choice among your competitors
  • Gets you in front of local customers who are searching for your services
  • Brings you consistent phone calls, inquiries, and sales each month
  • Attracts more of your ideal customers and makes selling easier

Client Reviews

what our clients have to say!

How we can help

Our San Luis Obispo Web Design Services

Whether you need a custom website or want your site to show up higher on Google, we can help. Our professional web design services will help you stand out online and grow your business.

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Custom Website Design

We build professional-looking websites that are custom-made for your business and marketing goals. If your business is starting from zero, our custom website design services will make it easy for you to get online.

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Website Redesigns

If you’re not happy with your current website, we can give it an upgrade with our website redesign services. We’ll create a fresh new design and make sure your website is fully optimized to bring you leads.


Local SEO

A website won’t help you if potential customers can’t find it. We combine web design with proven local SEO strategies to get you in front of local customers when they search for your services on Google.


Content Writing

The words on your website are critical for turning visitors into paying customers. We handle all the copywriting for your new site and craft engaging content that gets potential customers excited to work with you.


Website Hosting

We can provide reliable hosting for your new website once it’s ready to go online. With our affordable monthly hosting plans, you’ll never have to worry about the technical side of having a website again.

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Website Maintenance

Along with hosting, we also provide monthly maintenance to keep your website secure and functioning properly. Our maintenance services ensure your website stays online and doesn’t get hacked.

Take a look at our work

Featured web design projects in San Luis Obispo & Beyond

Need Some Help Creating a Plan For Your Website?

Just give us a call or fill out a form to learn more about our San Luis Obispo web design services. We’ll ask you a few questions about your current online presence and then map out a plan to help you start growing online. 

Is Your Website Holding You Back?

Why San Luis Obispo Businesses Need a Strong Online Presence

For local businesses in San Luis Obispo, having an effective website is more important than ever before.

The competition online is growing every day, and potential customers have plenty of options to choose from.

If someone finds your business online and sees an outdated website… Or they land your site but can’t understand what you do and who you do it for…

They will simply leave your website and go look for a different option.

At Local Rank Hero, our job is to help your business become the #1 choice for customers in your area.

We do that by building websites that look great, stand out from your competitors, and give potential customers all the information they need to make a buying decision.

Whether you’re starting from zero with no website or just want better results from the site you already have, our web design services are everything you need to start winning online.

Local Rank Hero Website Callout

Our web design & local SEO Results

What’s Possible When You Partner With Us

We use web design and local SEO to help local businesses in San Luis Obispo and beyond get results like these:

Local Accounting Firm

We built a new optimized website for Joshua & Manan and helped set up their Google Business Profile so local customers can find them. They now get a steady flow of qualified leads every single month:

Accountant Google Business Profile Calls 1

Local Landscaping Company

We built Juan a brand new website and optimized their Google Business Profile to improve their local SEO. With these two pieces in place, here is how many leads their business has received in the last three months:

Landscaper Google Business Profile Calls 2

Local Doula Agency

We built Frances a brand new website and helped them optimize it so that customers can find them on Google. As a result, they no longer have to spend money on Yelp ads and get an average of:

Doula Google Business Profile Website Clicks 1

Local Tours & Rental Company

We built Scott a new website and optimized it so that it shows up at the top of Google search results. They’re now the leaders in their market and get consistent bookings even in slow season:

Tours Google Business Profile Calls

Why Choose Us?

See The Impact a Local Hero Makes

Don’t leave your online success up to chance. Here’s why choosing us as your San Luis Obispo web designers is a smart move:

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Clear Communication

We avoid complex jargon and confusing marketing talk. From your initial consultation to our monthly reports, you’ll always know what we’re working on, why it matters, and what results you can expect.


Results That Matter

Most web design agencies focus on stuff that doesn’t actually grow your business. At Local Rank Hero, all of our services are focused on one thing: getting your business more leads and sales.


Long-Term Support

As your business evolves over time, your marketing strategy will evolve as well. Our team partners with you long-term, making sure you have all the marketing and tech support you need to keep growing.

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Web Design Experts

From WordPress development to content creation, we’re a small team of experts who know web design inside and out. No matter the size of your project, we make sure you get a website that looks amazing and gets results.


Proven SEO Strategies

A strong website is just one part of an effective marketing strategy. Once your new website is online, we help you generate consistent leads by using local SEO to increase your visibility on Google.


Honesty & Transparency

Giving you a great customer experience is our top priority here at Local Rank Hero. We’re always transparent with our pricing and only offer services that will have a meaningful impact on your business.


Trusted By Local Businesses in San Luis Obispo & Beyond!

shg plumbing logo
mamlakah in home care logo
pimentel landscaping logo
phoenix contractors logo blue
PGP consulting logo
freedom and fortune logo black
bay area night doulas logo
American Institute of Medical Massage logo
merit psychology logo
gavini law logo
v design houz logo
Stonewood Funding Logo
silicon valley signings logo
plumeria doula logo
sedona tours rentals logo 2
bixby knolls wellness center logo 1
capitola suites logo
Dreamxrs Logo Final b
peregrine 250 logo
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Start Growing Online With Our San Luis Obispo Web Design Services

Want our help improving your online presence? Give us a call or fill out a form to schedule a free, zero-pressure web design consultation. We’ll take a look at your current marketing setup, discuss your goals for your website, and give our best advice on how to achieve them.

What Goes Into A Local Rank Hero Website?

Everything SLO Businesses Needs to Stand Out Online & Get More Customers

After working with local service businesses across multiple industries, we’ve identified the key ingredients that will turn your website into a valuable sales tool.


Professional Design

Just like an office or store, your website should give everyone who visits a great first impression. We build websites that look professional and make potential customers feel confident working with you.

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Customer-Focused Content

While design can grab a visitor’s attention, it’s your website’s content that will convince them to contact you. We write clear and compelling website content that’s designed to attract your ideal customers.


Strong Trust Signals

Potential customers need to trust you in order to buy from you. We make your business look as trustworthy as possible by showing things like customer reviews, industry awards, and relevant qualifications.

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Easy Paths to Action

Too many businesses lose sales because website visitors don’t know how to contact them. We help you get you more leads by making it easy for potential customers to request your services.


Responsive Design

These days, more and more people are searching for businesses on their phones. We help you turn those visitors into customers by building mobile-friendly websites that look great on any device.



If you want your business to get found on Google, your website needs to be fully optimized for SEO. We use a detailed SEO process that is proven to boost your rankings and get you in front of local customers.


WordPress Development

We believe in giving you full control over your online presence. That’s why we build our websites using WordPress–a flexible and user-friendly platform that allows you to control every detail of your site.

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Expert Security

A hacked website can cause serious damage to both your online presence and reputation. We keep your website safe from harm with monthly security updates and the latest security plugins.


Fast & Reliable Hosting

Quality hosting ensures your website stays online and loads quickly. We offer affordable hosting plans that enhance your website’s performance and take all the “tech stuff” off of your plate.

Our Web Design Process

How We Build Websites That Get Big Results In SLO

Here’s what you can expect when we take on your web design project:


Initial Consultation

Our projects start with an in-depth consultation where we dig into your business, your goals for your new website, and your overall marketing strategy. These consultations are typically held by phone or on a Zoom video call.


Website Planning

After your consultation, we put together a detailed plan to help you reach your goals. We map out the site architecture and number of pages, the design features your website will have, and what content we will create.


Design & Development

With your website plan fully mapped out, our team starts designing and building your website. We handle every detail, from setting up your website domain and hosting to creating a custom logo if you need one.

Landscaping Lead Example Website
Accountant Google Business Profile Calls 1
Tours Google Business Profile Calls


Combining Web Design & SEO to Boost Your Growth

While building a strong website is essential for growing online, your website will only bring you results if you can get it in front of potential customers.

That’s why we created the Local Growth System™, a simple marketing strategy that helps you to show up in front of local customers and generate consistent leads.

After building you a professional-looking website, we optimize your Google Business Profile (GBP) so people in your area can find you when they search for your services.

Your GBP will give those people a quick overview of your business and allow them to check out your reviews. If they like what they see, they can either call you directly or go to your website to find out more about what you offer.

It’s a simple setup, but it’s more than enough for most local service businesses to start generating consistent leads online.

Customers are quickly able to find them and get all the information they need to make a decision.

Curious if this system can work for your business too?

Schedule a meeting with us today and we’ll break down exactly what you can expect when you put the Local Growth System™ into action.

Frequently asked questions

What You Should Know About Our San Luis Obispo Web Design Services

Get all your questions answered by our friendly team of web design and marketing experts.

Project timelines vary depending on the size and scope of your website, but you can typically expect the process to take between 6-12 weeks. This includes time for information and asset gathering, professional content creation, custom design, WordPress development, and quality control.

We keep you updated on our progress every step of the way and are always available to answer any questions you might have during the process.

The costs of web design and marketing services can vary quite a bit depending on the size and scope of your project.

To give you a rough idea, a website by itself usually starts at $5,000. And projects that involve both web design and SEO typically range from $8,000 to $12,000.

Most of our clients are able to make back this investment within six months to a year. And some have seen a return on investment within just a few months of working together.

However, our goal isn’t to get you a quick ROI and call it a day. We build effective marketing systems that will bring you consistent leads and sales year after year. So while you may not see instant results, you can definitely expect to see your business grow over time.

Other than answering some questions about your business and services at the beginning of the project, you won’t need to worry about any of the content on your website. Our team handles the entire writing process and will ensure all of your website content is both accurate and engaging.

Yes. Like any tool or vehicle, ongoing maintenance is crucial to ensure your website continues to function smoothly and securely once it’s online.

We can either show you how to maintain your website yourself or take care of it for you with our monthly maintenance and growth plans. These plans range from $100-$500/month and can include the following based on your needs:

  • Premium website hosting through SiteGround
  • Software and plugin updates to keep your website functioning properly
  • Security checks to prevent hackers from gaining access to your site
  • Monthly cloud backups of all your website content
  • One or more hours of website changes or content updates by our team
  • Analytics tracking and monthly reporting
  • Quarterly website audits where we identify opportunities for growth and improvement
  • Monthly Google Business Profile updates and other ongoing SEO work

Sure. If you don’t already have a hosting plan, we’ll walk you step-by-step through how to purchase and set one up when your site is ready to go online.

We also offer premium SiteGround hosting as part of website maintenance and growth plans–a perfect option if you don’t want to deal with the technical side of keeping your website online.

While we love helping local businesses in San Luis Obispo with their web design and marketing, we also have an office in San Jose and take on clients all over the country as well.

The strategies we use work no matter where your business is located, and we’ve even helped clients overseas get consistent results with web design and SEO.

Of course. You can find a collection of our latest projects on our portfolio page.

We build all of our websites using WordPress, and here are just a few of the reasons why:

  • Proven Software: WordPress is the world’s most popular software for building websites and is used by 43.2% of websites online. It’s the safe choice for any San Jose business looking to grow online.
  • Full Ownership: Unlike platforms like Squarespace and Wix that essentially rent out your website to you for a monthly fee, you’ll have complete ownership of the site we build for you in WordPress. This means you can decide where it’s hosted and what you’re willing to pay each month.
  • Flexibility: WordPress is a flexible platform that allows us to tailor your website exactly to your needs. Whether you want a simple one-page website or something more complex like the ability to list and sell products, we can make it happen with WordPress.
  • Client-Friendly: Once your website is set up, WordPress makes it simple for you to manage content on your own without needing to know how to code.
  • SEO-Friendly: WordPress is known for being one of the most SEO-friendly platforms around. Combined with our SEO services, your website will be able to show up in front of more potential customers online.

By using WordPress, we’re able to create websites that are good-looking, functional, and easy for you to manage–all while ensuring you have full ownership.

In addition to web design, we also specialize in Local SEO. This is key component in our Local Growth System™, and we recommend it for any business that wants to improve their visibility on Google and attract more customers.

For our existing web design and SEO clients, we also provide website maintenance and ongoing tech support. Think of us as your all-in-one marketing and tech team–handling everything from minor website updates to setting up email marketing software.

Yes. We offer monthly analytics & reporting as part of our website maintenance and growth plans.

Depending on your website and marketing goals, we set you up with a custom reporting dashboard that can include the following data:

  • Website traffic numbers from Google Analytics and Google Search Console
  • Website conversions (e.g. form submissions and phone calls directly from your website)
  • Google Maps rankings and Google Business Profile visits
  • Phone calls and inquiries from your Google Business Profile
  • Email sign-ups from website pop-ups and landing pages
  • Visits to your social media profiles
  • & much more!

Yes. We offer logo design as part of our web design services. We’ll work with you to create a professional-looking logo that stands out and helps your business stick in the minds of customers.

Of course. Whether you use Instagram, Facebook, LinkedIn, or Twitter, linking your social media profiles to your website is an integral part of our web design and SEO process. Sometimes we do this by putting links in the either header or footer of your website. Other times we use plugins that allow visitors to see your social media content directly on your site.

Regardless of the method, integrating your social media can help maximize your visibility online, make it easier for customers to learn about your business, and even improve your rankings on Google as well.

Let’s Start Building Your New Website Today

We’re a small, friendly team of San Luis Obispo web design experts who will make the process as easy as possible for you. Send us message and we’ll be happy to answer questions you might have before getting started.

Mark Balliet Cal Poly Graduation 2 min
Mark Balliet Cal Poly Graduation 1 min

Our co-owner, Mark Balliet, graduating from California Polytechnic State University San Luis Obispo in 2016

Local Website Designers You Can Count On

Proudly Serving Businesses in San Luis Obispo, CA

Local Rank Hero is a web design and digital marketing agency based in San Luis Obispo, CA. We specialize in building results-focused websites, driving traffic with local SEO, and providing reliable tech support that makes growing your business easier.

Why Are We Based in San Luis Obispo?
San Luis Obispo is known for its scenic beauty, rich history, and vibrant community. Nestled between picturesque vineyards and stunning coastlines, its unique blend of innovation, tradition, and nature makes it the perfect place to set up shop as entrepreneurs.

Our Connection and Commitment to San Luis Obispo:
Our co-founder and lead web designer, Mark Balliet, attended Cal Poly San Luis Obispo and instantly fell in love with the area. Alongside content writer and website strategist Myles Butler (also a California native), Mark wanted to choose a location that would fit the relaxed and friendly vibe that Local Rank Hero stands for.

Our Favorite Things to Do in San Luis Obispo
We love exploring the diverse attractions San Luis Obispo has to offer. Some of our favorites include visiting the historic Mission San Luis Obispo de Tolosa, hiking the scenic trails of Bishop Peak, and enjoying the vibrant downtown scene with its unique shops and restaurants.

In addition to these popular spots, we also enjoy spending time at local entrepreneurial hubs that foster innovation and community. The HotHouse, located in downtown San Luis Obispo, is a fantastic space where local startups and entrepreneurs gather to collaborate and grow their businesses. We opened our SLO office there to stay connected with the vibrant entrepreneurial spirit of our city.

Another great spot is the SLO Brew Rock, where you can enjoy live music, great food, and craft beer while networking with other local business owners and creatives. The atmosphere is perfect for sparking new ideas and making valuable connections.

For a more relaxed setting, we love visiting the Thursday Night Farmers’ Market. This weekly event not only offers fresh, local produce and artisanal goods but also serves as a great opportunity to meet fellow community members and support local businesses.

By engaging with these local entrepreneurial spots, we stay inspired and motivated to bring the best web design and digital marketing services to our clients in San Luis Obispo.

San Luis Obispo Businesses We’ve Worked With
We’ve had the pleasure of working with a variety of local businesses in San Luis Obispo, the central coast, and even the Bay Area and southern California. Our clients include property management companies, home remodelers, plumbers, landscapers, in-home care agencies, doulas, psychologists, and more!

Where You Can Find Us
Our office is located at the HotHouse in downtown San Luis Obispo at 872 Higuera St, Suite 321, San Luis Obispo, CA 93401.

We offer in-person consultations by appointment, and we invite you to book a meeting with us to discuss your marketing goals.

San Luis Obispo