Local Rank Hero

Note: Mentality Designs has officially rebranded as Local Rank Hero.

Local SEO Company

Get More Qualified Leads From Google With SEO

From plumbers to in-home care providers, we’ve helped service businesses just like yours get consistent phone calls, inquiries, and sales using local SEO.

Our strategies are simple, we never lock you into long-term contracts, and our #1 priority is bringing you qualified leads.

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Why Invest in Local SEO?

The Simplest Way to Grow Your Business Online

86% of consumers use Google Maps to find local businesses online. This means that every day, there are potential customers in your area looking for what you offer.

Local SEO is all about helping your business grow by tapping into that existing demand.

It’s the “low-hanging fruit” of online marketing…

Instead of spending thousands on ads or wasting time on complex marketing funnels, you can get consistent leads and sales by simply showing up in front of customers who already need your services.

This is what we specialize in here at Local Rank Hero.

Using simple but effective SEO strategies, we help your business show up at the top of Google Maps for local searches.

The end result?

Consistent phone calls and inquiries from customers in your area, more people choosing your business over your competitors, and a stronger foundation for long-term growth.

Local Rank Hero

A Local SEO Company That Gets You Real Results

We make online marketing as simple as possible and go above and beyond to get you lasting results. When you work with us, you can expect:

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Results that matter

Too many SEO agencies fail to deliver results because they focus on vanity metrics that don’t affect your business’s bottom line. At Local Rank Hero, we’re 100% focused on bringing you qualified leads and sales.

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No Long-Term Contracts

We don’t lock you into “ongoing SEO” contracts that lead to endless payments and questionable results. All of our SEO services are simple, transparent, and designed to get you meaningful results as fast as possible.

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Simple Strategies

Despite what some agencies will tell you, getting found by local customers doesn’t need to be complicated. We set your business up for long-term success by focusing on fundamental SEO strategies that are proven to work.

Our Local SEO Results

What’s Possible When You Work With Us

We’ve helped service businesses in multiple industries get consistent phone calls, inquiries, and sales through local SEO and web design.

Local Accounting Firm

We built a new optimized website for Joshua & Manan and helped set up their Google Business Profile so local customers can find them. They now get a steady flow of qualified leads every single month:

Accountant Google Business Profile Calls 1

Local Landscaping Company

We built Juan a brand new website and optimized their Google Business Profile to improve their local SEO. With these two pieces in place, here is how many leads their business has received in the last three months:

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Local Doula Agency

We built Frances a brand new website and helped them optimize it so that customers can find them on Google. As a result, they no longer have to spend money on Yelp ads and get an average of:

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Local Tours & Rental Company

We built Scott a new website and optimized it so that it shows up at the top of Google search results. They’re now the leaders in their market and get consistent bookings even in slow season:

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Ready to Start Showing Up In Front of Local Customers?

Just give us a call or fill out a form to schedule a free, zero-pressure marketing consultation with our team. We’ll take a look at your current marketing setup, discuss your SEO goals, and help you map out a clear plan to achieve them.

How it works

Our Simple But Effective Approach to Local SEO

Local SEO is all about making it easy for customers to find your business online.

To do this properly, we first need to figure out what those customers are searching for when they look for your services–aka “keyword research.”

(For example, someone looking for an SEO agency might type in “seo agency San Jose” or even just “seo company near me”.)

Once we know what keywords potential customers are using, our next step is to optimize your online presence so that you appear in their search results.

We make sure your Google Business Profile is up to date and clearly states where you’re located and what services you offer. Then we do the same for your website, and anywhere else your business shows up online.

If this all sounds simple, that’s because it is.

The goal is to show Google that your business is highly relevant for the services people in your area are looking for.

The more relevant your business seems, the higher up in the search results it will appear.

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What’s Included in Our Local SEO Services?

Everything Your Business Needs to Get Found on Google

Our goal with local SEO is to make your business appear relevant and trustworthy in the eyes of Google. Depending on your business and location, these are the key areas we might focus on to make this happen:

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Keyword Research

Using the latest SEO software, we find the keywords that people in your area use when searching for the services you offer. Then we create a plan to help your business show up in the top results for those search terms.

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GBP Optimizations

Your Google Business Profile (formerly Google My Business) is what people see when they find you on Google Maps. We optimize it so that it looks more trustworthy and shows up higher in local search results.

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Website Optimizations

We improve your website’s structure and content so that Google can understand it. Combined with a smart keyword strategy and an optimized GBP, your website will give you a strong foundation for SEO success.

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Off-page SEO

We list your business on online directories such as Yelp, Yellow Pages, and Apple Maps. This helps increase your general visibility online while also signaling to Google that your business is relevant and credible.

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On-Page SEO

The content on your website is what allows Google to understand what services you offer and where you offer them. We create SEO-optimized content that is both easy for Google to understand and valuable for users.

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Local SEO Reporting

We provide transparency and help you track your business’s growth with detailed reports on your Google Maps rankings, Google Business Profile performance, and the number of leads you get each month.

Accounting Website Lead

A website we built for a tax preparation company brings them 8-12 inquiries just like this every single month.

THE LOCAL GROWTH SYSTEM™

Boost Your SEO Results With a Lead-Generating Website

While local SEO can be a powerful source of growth, its effectiveness also depends on what people see when they find your business.

Do you have a website that looks professional and makes visitors feel confident in your services? Can potential customers find all the information they need about your business to make a buying decision?

If you can’t answer “yes” to those questions, our Local Growth System™ could be right for you.

In this simple marketing strategy, we give your business a strong foundation for long-term success by combining local SEO with our award-winning web design services.

First, we build you a professional-looking website that stands out from the competition and makes potential customers want to contact you.

Then once your new website is live, we start improving your local SEO so that local customers can find you.

Curious to see how this simple system could look for your business?

Schedule a free consultation and we’ll walk you step-by-step through the entire process.

Take Your First Step Towards Long-Term Growth

Local SEO is one of the simplest ways to set your business up for long-term success. To get started, give us a call or fill out a form to schedule a free, zero-pressure marketing consultation with our team. We’ll take a look at your current marketing setup, discuss your SEO goals, and help you map out a clear plan to achieve them.

Frequently asked questions

What you should know about our Local SEO services

Get all your questions answered by our team of SEO and marketing experts.

Local SEO and traditional SEO have distinct goals and strategies. Local SEO focuses on optimizing your online presence for a specific geographic area, making it easier for nearby customers to find you on Google Maps. This includes optimizing your Google Business Profile, building local citations, and using location-specific keywords.

Traditional SEO aims to improve your visibility on a national or global scale by targeting higher rankings on search engine results pages (SERPs) for relevant keywords. This approach is ideal for businesses that offer products or services online or cater to a broader market.

Businesses prioritize local SEO to capture local demand, drive foot traffic, and boost sales from their immediate area. This is especially beneficial for brick-and-mortar stores, service-based businesses, and local franchises.

However, local and traditional SEO can work together harmoniously. 

While local SEO ensures you are found by nearby customers, the work done can also improve your rankings in the SERPs for location-based search terms like “SEO agency in San Luis Obispo”. Combining both strategies can help maximize your visibility, increase brand awareness, and drive more potential customers to your website.

Local SEO is ideal for service businesses that have a physical location or serve a specific geographic area. It helps potential customers in your are find you more easily, increasing foot traffic and local leads. If you rely on local clientele, local SEO can significantly boost your visibility and sales.

Here’s why we recommend focusing on local SEO:

Short-term Benefits

  • Increased Visibility: Optimizing your Google Business Profile and local citations can quickly improve your rankings on Google Maps, making it easier for customers to find you.
  • Increased Foot Traffic: By appearing in local search results on Google Maps, you can attract more nearby customers to your physical location (if you have one).
  • Higher Conversion Rates: Local searches often have high “buying intent,” meaning customers are ready to purchase right away if you give them the right information. In fact, recent data shows that 28% of all local searches result in a purchase.

Long-term Benefits

  • Sustained Growth: Unlike paid ads, your local SEO efforts will build on themselves over time. This ensures long-term visibility and consistent growth for your business.
  • Enhanced Reputation: Managing online reviews and building local citations (two key ingredients in any local SEO campaign) improves your business’s credibility and trustworthiness over time.
  • Competitive Advantage: Dominating local search results helps you stay ahead of competitors, making your business the go-to choice for local customers.

By leveraging local SEO, you can achieve a relatively quick boosts in traffic and sales while building a foundation for long-term growth in your local area.

Google’s ranking factors are always evolving, and there are several key elements that play a role in your local SEO results. Here are some of the major factors we consider when working with clients:

Google Business Profile (GBP) Optimization: Ensuring your profile is complete and accurate, including business name, address, phone number (NAP), categories, photos, and updates.

NAP Consistency: Maintaining consistent and accurate business information across all online platforms such as your website, social media, and directories.

Customer Reviews: Obtaining a high quantity of five-star reviews, along with timely responses to them, can significantly boost your rankings and credibility.

Local Citations: Listing your business on authoritative local directories with consistent information to improve visibility.

On-Page SEO: Optimizing your website with location-specific keywords, meta tags, and embedded Google Maps.

Technical SEO: Making sure your website has a strong technical foundation, including proper site architecture, fast load times, secure connections (HTTPS), and structured data markup to help search engines understand your content better.

Backlinks: Acquiring high-quality backlinks from reputable local websites can enhance your authority and rankings.

Mobile Optimization: Ensuring your website is mobile-friendly and loads quickly to provide a better user experience.

Behavioral Signals: High click-through rates (CTR) and longer dwell times (the time users stay on your website) can indicate your website’s relevance to Google and positively impact rankings.

Local Content: Creating blogs and articles relevant to your local audience and highlighting your community involvement can signal to Google that your business is relevant in your local area.

In low-competition areas, some businesses can see a boost in leads from simply having a strong Google Business Profile. However, we recommend every business have a strong website–both for SEO results and lead generation.

Google needs to see that your business is highly relevant for a search term in order to display your GBP at the top of the search results. A website allows you to provide Google with the information it needs about your business and services, as well as implement more comprehensive strategies like on-page SEO and link building.

At Local Rank Hero, our web design services are a specifically tailored for businesses who are focused on local SEO. If you want a professional-looking website that generates leads AND helps you show up higher on Google, reach out to us today.

The timeline for seeing results can vary, but most clients we work with start to notice improvements within three to six months. Factors such as local competition, the current state of your website and GBP, and how much SEO work is implemented can all influence how quickly you see results.

Before starting SEO work, we always clearly communicate what results you can expect and how long it will likely take to achieve them.

The costs of our SEO services can vary quite a bit depending on the size and scope of your project.

To give you a rough idea, most business we work with invest somewhere between $2,500 and $5,000 for local SEO optimizations. And larger projects that involve both web design and SEO typically range from $8,000 to $12,000.

Most of our clients are able to make back this investment within six months to a year. And some have seen a return on investment within just a few months of working together.

However, our goal isn’t to get you a quick ROI and call it a day. We build effective marketing systems that will bring you consistent leads and sales year after year. So while you may not see instant results, you can definitely expect to see your business grow over time.

No. Unlike many agencies that force you into “ongoing SEO” contracts, the majority of our SEO services are one-time investments designed to get you results as quickly as possible.

For businesses that want our help on a long-term basis or want to spread out the work to make it more affordable, we offer zero-commitment monthly plans that can be canceled or modified at any time.

Absolutely! We can help you set up and verify your Google Business Profile, ensuring your business information is accurate, engaging, and fully optimized for local searches.

Yes. As part of our monthly maintenance and growth plans, we can provide you with detailed monthly reports to help you track your local SEO performance. These reports can include your monthly Google Maps rankings, phone calls and website clicks from your Google Business Profile, and other key metrics such as website form submissions and traffic.

Yes, we specialize in multi-location local SEO. For each of your locations we can help optimize your Google Business Profile, secure local citations, and ensure you have relevant pages and content on your website.

We don’t guarantee specific rankings because it is both dishonest and against Google’s policies. SEO is complex, and with constantly changing algorithms, no one can promise exact outcomes.

Be cautious of any agency that guarantees results. It either means they don’t fully understand SEO or are making promises they can’t fulfill.

At Local Rank Hero, we focus on using proven SEO strategies to boost your local visibility and drive more traffic to your business. Our approach to SEO has helped businesses across multiple industries improve their rankings and get more leads.

We can’t make promises, but we are very confident in the effectiveness of our SEO services. Most importantly, we are always 100% transparent about what results you can expect when working with us.