Local Rank Hero

Note: Mentality Designs has officially rebranded as Local Rank Hero.

Digital Marketing Agency

Stand out online.
get more customers.
grow your business.

We’re digital marketing experts who specialize in helping local service businesses win online with web design and SEO. Our approach to marketing is simple and our clients experience consistent, long-term growth.

Book A Consultation

Fill out the form below and we will contact you shortly to discuss your marketing needs.

expertise best web designer 2024
Google 5 star logo
expertise best web designer 2022
mark balliet Local SEO workshop
Mark Balliet VAR selfie

Mark Balliet, co-owner at Local Rank Hero, presenting at a small business workshop for the Vietnamese American Roundtable!

Local Rank hero

We make online marketing easy for you

Here at Local Rank Hero (formerly Mentality Designs), we do things differently than other marketing agencies.

Instead of trying to sell you on complex marketing strategies or the latest flashy tactics, we get you consistent results by focusing on the fundamentals.

We build professional-looking websites that help you get more leads and use Local SEO to get your business found by potential customers. It really is as simple as that.

If you’re feeling lost when it comes to growing your business online, or you’ve invested in marketing already but haven’t seen the results you want, reach out to us today!

We’ll take a look at your current marketing setup and help you with a straightforward plan to hit your goals. No fluff. No frills. Just practical strategies that get you real results.

Our Reviews

what our clients have to say!

Our services

Web design & SEO for Local Service Businesses

We build lead-generating websites that look professional and attract your ideal customers. Once your new website is online, you’ll have a valuable sales tool that will help your business grow for years to come.

We use proven Local SEO strategies to get your business found by local customers on Google. Unlike other SEO agencies, we only focus on results that matter and never force you into long-term contracts.

We streamline your growth by doing everything from monthly website maintenance to helping you set up email marketing software. Think of us as your all-in-one marketing and tech team.

Our Results

What’s Possible When You Partner With Us

From home service providers to local accountants, we’ve helped service businesses just like yours get consistent phone calls, inquiries, and sales from their marketing.

Local Accounting Firm

We built a new optimized website for Joshua & Manan and helped set up their Google Business Profile so local customers can find them. They now get a steady flow of qualified leads every single month:

Accountant Google Business Profile Calls 1

Local Landscaping Company

We built Juan a brand new website and optimized their Google Business Profile to improve their local SEO. With these two pieces in place, here is how many leads their business has received in the last three months:

Landscaper Google Business Profile Calls 2

Local Doula Agency

We built Frances a brand new website and helped them optimize it so that customers can find them on Google. As a result, they no longer have to spend money on Yelp ads and get an average of:

Doula Google Business Profile Website Clicks 1

Local Tours & Rental Company

We built Scott a new website and optimized it so that it shows up at the top of Google search results. They’re now the leaders in their market and get consistent bookings even in slow season:

Tours Google Business Profile Calls

Take your first step towards long-term growth

Ready to start seeing consistent results from your marketing? Fill out the form below to schedule a free, zero-pressure consultation with our team. We’ll take a look at your current marketing, discuss your goals, and help you map out a clear plan to achieve them.

The Local Growth System™

Our Simple Approach to Generating Leads Online

After years of working with local service businesses, we’ve seen over and over that effective marketing doesn’t need to be complicated. In fact, it’s the businesses that keep thing simple who see the best results in the long-term.

With our Local Growth System™, we give your business a strong foundation for success by focusing on what’s truly essential for getting customers online:

  1. A professional website that generates leads for your business
  2. An optimized Google Business Profile that gets you in front of local customers

It’s not fancy, and it’s not complex. But for the majority of the local businesses we work with, these two fundamental pieces are all it takes to get a steady flow of new customers month after month.

Want to see if this simple system can work for your business?

Schedule a free consult today and we’ll show you exactly what you can expect when you put the Local Growth System™ into action.

Landscaper Google Business Profile Calls 2
Accountant Google Business Profile Calls 1
Tours Google Business Profile Calls

Why choose us?

See the difference a Local Hero Makes

We make online marketing as simple as possible and go above and beyond to get you lasting results. When you work with us, you can expect:

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Clear Communication

Say goodbye to complex jargon and confusing marketing talk. From your initial consultation to our monthly reporting, you’ll always know exactly what we’re working on and what results you’ll get from it.


Results That matter

Most marketing agencies fail to deliver results because they focus on vanity metrics that don’t affect your bottom line. Here at Local Rank Hero, our focus is 100% on getting you qualified leads and sales.


Long-Term Support

As your business grows, your marketing strategy will naturally evolve with it. With our team by your side, you’ll have everything you need to stay on track and continue improving year after year.


Trusted By Local Businesses in San Jose, San Luis Obispo & Beyond!

shg plumbing logo
mamlakah in home care logo
pimentel landscaping logo
phoenix contractors logo blue
PGP consulting logo
freedom and fortune logo black
bay area night doulas logo
American Institute of Medical Massage logo
merit psychology logo
gavini law logo
v design houz logo
Stonewood Funding Logo
silicon valley signings logo
plumeria doula logo
sedona tours rentals logo 2
bixby knolls wellness center logo 1
capitola suites logo
Dreamxrs Logo Final b
peregrine 250 logo
MLR consulting logo

Take your first step towards long-term growth

Ready to start seeing consistent results from your marketing? Fill out the form below to schedule a free, zero-pressure consultation with our team. We’ll take a look at your current marketing, discuss your goals, and help you map out a clear plan to achieve them.

Watch for free:

2023 SEO Workshop For The City of San Jose

In this exclusive workshop I hosted for the City of San Jose, I show you a simple strategy to get your business found by local customers on Google.

Watch this hour-long video to learn:

  • What Local SEO is, why it’s important, and how it works
  • The only two marketing assets you need to get found by customers online
  • Three steps you can follow to start seeing results right away

Frequently asked questions

What you should know about our services

Get all your questions answered by our marketing pros.

Mark here again! As the founder of Local Rank Hero, I want to give my personal response to this question:

Yes. Marketing for local services businesses is all we do, and we’re on a mission to do it better than anyone else.

We know how hard local business owners work, and there’s nothing we love more than supporting their growth and helping them make a bigger impact.

This is the whole reason I started Local Rank Hero in the first place. Growing up in San Jose, my dad was a painting & maintenance contractor and my mom worked in construction. I saw how hard both of them worked to provide for our family, and I see the same determination and commitment in the clients we work with.

Simply put, it’s awesome to help good, hardworking deserving people win and succeed in their business. It’s the ultimate win-win!

We focus on creating simple, effective websites that help local businesses stand out from the competition and attract more qualified leads. Here is what you can expect when we build your website:

  • Professional Design: We make sure your website looks clean and professional so it makes a great first impression.
  • Easy to Understand: We clearly list what you do and where you do it, so people visiting your site can quickly see if you offer what they need.
  • Trustworthy: We show off your qualifications, share positive reviews from other customers, and highlight what makes you different and better than others.
  • User-Friendly: We design your website to make it super easy for visitors to find what they need and take the next step, whether that’s calling you or filling out a contact form.

At the end of the day, it’s all about giving potential customers the information they need in order to work with you. The goal is to remove any obstacles that might prevent them from understanding your services or deciding to contact you.

As far as the technical stuff goes, we keep things simple there as well. We use WordPress (the world’s most popular website platform) to build all of our websites and we take care of the entire setup from start to finish.

Other than providing us with images and some basic info about your services, you won’t have to worry about anything during the web design process.

Of course. You can find a collection of our latest projects on our portfolio page.

Local SEO is all about helping potential customers find you when they search online for your services. This all starts with optimizing your Google Business Profile (GBP), a critical tool that often goes overlooked by local business owners. Here are a few things we focus on:

  • Complete Information: We start by filling in every detail of your GBP. This includes your business name, address, phone number, and hours of operation. We make sure all the information is up-to-date and accurate so customers always have the right details.
  • Photos and Videos: We add high-quality photos and videos of your business, products, or services. Pictures make your profile more attractive and help potential customers see what you offer and what your business looks like before they decide to visit or call.
  • Services and Products: We list all the services or products you offer. This helps people understand exactly what you do and can provide. Clear listings are a strong signal to Google and can draw in customers who are searching for specific services that you offer.
  • Reviews and Responses: We encourage your happy customers to leave positive reviews. Reviews are crucial because they build trust with new customers and show Google that your business is highly relevant to customers in your area.
  • Keywords: We use relevant keywords in your profile’s description that potential customers might use to find the services you offer. This helps improve your visibility in search results.

After setting up your GBP, we also make sure your website is fully optimized and your business is listed in online directories across the web. These are the extra touches that ensure your business gets long-term SEO results.

The goal of all of this is to make sure your profile shows up in the top 3 map results when someone is searching on Google. If you can show up there consistently, you’ll never have to worry about where your leads are coming from again.

We offer a range of tech support services to keep your business running smoothly. This includes website maintenance like updates and backups, troubleshooting any technical issues that arise, and helping you set up any other online tools that will make growing your business easier.

Our goal is to be the all-in-one marketing and tech team that you can rely on for years.

While we are based in San Jose and love helping local business here, we take on clients all over the country.

The strategies we use work no matter where your business is located, and we’ve even helped clients overseas get consistent results with web design and SEO.

The costs of services can vary quite a bit depending on the size and scope of your project. To give you a rough idea, though, projects that involve both web design and SEO typically range from $8,000 to $12,000.

Most of our clients are able to make back this investment within six months to a year. And some have seen a return on investment within just a few months of working together.

However, our goal isn’t to get you a quick ROI and call it a day. We build effective marketing systems that will bring you consistent leads and sales year after year. So while you may not see instant results, you can definitely expect to see your business grow over time.

We never guarantee results and you should be wary of any online marketing company that does.

That being said, we use proven marketing strategies that have worked for thousands of local businesses all over the country. Our clients see consistent results and we always go above and beyond to ensure you succeed.